I laughed at the now-infamous Snickers Superbowl ad. I thought it was funny, because, hey, watching people fall into unecessary homosexual panic is funny. I didn't think it was very offensive. (I don't think it was a great step forward in gay rights and representation, either, even if it could be argued that, hey! Two men kissing! During the Superbowl! Spin it how you like, it was still there!)
The *campaign surrounding it*, with the alternate endings and the reaction clips from football players, was offensive, and I'm glad that Masterfoods (cough!) pulled it.
Heck, let's just say that again. Masterfoods! Yes, Masterfoods! Whatever you say, Masterfoods! Please give me another dose of your chocolately phallic goodness, Masterfoods!