(no subject)

[pantryslut]

Someone please deconstruct this ad campaign for Svedka Vodka for me. Thanks.

Comments

[manomano.livejournal.com]

It's working the multiple association pattern, trying to create something that reminds people of many things, plus draws the eye just naturally. Fembot looks very much like the I, Robot bots, so you pull in association with major motion picture advertising. Plus it's sexy, for some definition of sexy, and therefore draws attention. White smooth body suggests, but doesn't give nudity. Gay fashion sense gets controversy, plus association with Queer Eye.

[genderfur.livejournal.com]

Plus, y'know, there's the whole "fags have better fashion sense than anyone else" thing.

Please to note that I am making this comment without having seen the advertising campaign in question, nor, in fact, most advertisements for booze.