I've seen the "mainstream" Svedka Vodka ads ("Combat global warming. Add more ice.") and I more or less get them. It's the gay angle, plus fembot, that I am not grokking. How is this supposed to sell vodka to gay guys (clearly the intent), again?
Hmmm...is there perhaps a huge untapped gay male fembot robofetish crowd that deeply needs their own brand of booze? Or that Svedka is trying to create this market? (Or it's a subversive ploy to get robofetishes everywhere.)
(besides, I don't quite get the fashion thing since the robot is, well, as nude as a robot can be. This will keep critical theorists busy for years:))
It isn't trying to hit the niche market of pervy gay male fanciers of fembots. It's not going for the intersection of the sets, it's going for their union.
As you know, Lori, Robofetishism is one of those perversions that dare not speak their names that began to be recognized when the Internet made it possible for the people who mistakenly thought they were unique to find each other.
Or maybe some perv in the ad agency saw an opportunity to put their unspeakable desires into an edgy campaign, and it struck a nerve with the client.
And here my guess was that they were lazy and overbudget and so decided to repurpose the fembot without redesigning her to be a gaybot. "Slap a little incoherent copy on her and it'll be fine!"
"Hey, , we need to hit gay magazines with these ads. Go get us some by next week. Oh, yeah, and we don't have any more money for photos, so here's the leftover footage from our other ads."
Though I still think the slogan should have been:
"After three shots of our vodka, straight guys will think you look like this."
It's working the multiple association pattern, trying to create something that reminds people of many things, plus draws the eye just naturally. Fembot looks very much like the I, Robot bots, so you pull in association with major motion picture advertising. Plus it's sexy, for some definition of sexy, and therefore draws attention. White smooth body suggests, but doesn't give nudity. Gay fashion sense gets controversy, plus association with Queer Eye.
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no subject
Date: 2007-04-19 05:14 pm (UTC)no subject
Date: 2007-04-19 05:16 pm (UTC)no subject
Date: 2007-04-19 05:18 pm (UTC)no subject
Date: 2007-04-19 05:28 pm (UTC)(besides, I don't quite get the fashion thing since the robot is, well, as nude as a robot can be. This will keep critical theorists busy for years:))
no subject
Date: 2007-04-19 06:09 pm (UTC)that's what the ads say.
no subject
Date: 2007-04-19 06:14 pm (UTC)no subject
Date: 2007-04-20 07:11 pm (UTC)(And sometimes it's just "Yay booze! Buy more booze!")
no subject
Date: 2007-04-20 07:13 pm (UTC)no subject
Date: 2007-04-20 08:17 pm (UTC)no subject
Date: 2007-04-19 06:27 pm (UTC)It isn't trying to hit the niche market of pervy gay male fanciers of fembots. It's not going for the intersection of the sets, it's going for their union.
As you know, Lori, Robofetishism is one of those perversions that dare not speak their names that began to be recognized when the Internet made it possible for the people who mistakenly thought they were unique to find each other.
Or maybe some perv in the ad agency saw an opportunity to put their unspeakable desires into an edgy campaign, and it struck a nerve with the client.
no subject
Date: 2007-04-19 06:40 pm (UTC)no subject
Date: 2007-04-19 06:40 pm (UTC)Add "gay" and get "controversy" and attention.
no subject
Date: 2007-04-19 06:43 pm (UTC)no subject
Date: 2007-04-19 09:20 pm (UTC)"Hey, , we need to hit gay magazines with these ads. Go get us some by next week. Oh, yeah, and we don't have any more money for photos, so here's the leftover footage from our other ads."
Though I still think the slogan should have been:
"After three shots of our vodka, straight guys will think you look like this."
no subject
Date: 2007-04-19 09:57 pm (UTC)no subject
Date: 2007-04-19 07:44 pm (UTC)no subject
Date: 2007-04-20 07:10 pm (UTC)Please to note that I am making this comment without having seen the advertising campaign in question, nor, in fact, most advertisements for booze.
no subject
Date: 2007-04-19 10:03 pm (UTC)no subject
Date: 2007-04-20 07:07 pm (UTC)